Newest Work - Thesis Project - We Are What We Buy

Each of the them is created using at least ten different advertisements overlaid in Photoshop with the same opacity levels for each image. I am showing that all these different brands position their products as different from competitors but they advertise them in the same way and highlighting the same things. This questions what are they selling you and what is the real difference? Also, as an advertiser, how does one break through the noise of the category to differentiate their brand from their competitors.